CAC Auto

Whitney Automotive Group Bought Out

It was recently announced by US Auto Parts, a provider of after market auto parts and accessories for vehicles which operates on the web, that the company has acquired Whitney Automotive Group for a total purchase price of just under $28 million. In the deal, US Auto Parts will take on payables and other trade related debts that total $11 million, and the deal is said to be closing some time in August 2010. Experts say that this will be a major boon for the 95 year old Whitney Automotive Group which was best known for the JC Whitney brand. The company has made a name for itself by distributing after market auto parts that are aimed at the Do It Yourself niche customers in the accessories market. The company owns a varied collection of web sites that cater to truck styling, car parts, motor bikes and of course its flagship business JC Whitney. All told, the web sites have managed to bring in more than 3 million visitors each month and the deal is expected to bring a lot of name recognized brands to US Auto Parts while offering their customers many more options to help them expand their work in selling auto parts over the web. The expanded customer reach, say analysts, should go a long way in helping US Auto Parts really establish dominance in their markets of choice.

Chief Executive Officer for US Auto Parts, Shane Evangelist, has cited the acquisition as a major move that will build his company’s power to better serve its core customer base, as well.