Chrysler Mini Vans Rising in Popularity
Recent stats revealed by the Auburn Hills based Chrysler Group show that the companies sales are up 25 percent from 2009, showing the auto maker has managed to sell almost twice as many passenger cars and keep mini van sales extremely strong throughout the course of the year. According to the company’s lead sales executive and Ram truck brand head Fred Diaz, the competitive pricing of the vehicles has lead the way for these results along with the fact that consumers have shown a strong desire to purchase Chrysler products. This has helped the car maker lower spending on incentives designed to entice consumers and focus more on improving its own sales. Industry analysts have shown that Chrysler ended up spending around $1,000 less on each vehicle it sold in comparison with the previous year, doling out only $3,374 per vehicle in items like rebates, leases that were discounted and low rate financing options.
With sales of just over 95,700 vehicles this month in 2010 versus a little under 76,600 for the same month in 2009, the stats prove that the cars are making up for 32 percent of the sales this year in comparison with only 20 percent in 2009. Experts suggest that the negotiations the company had to do with President Barak Obama’s auto industry task force regarding the federally backed bankruptcy case may have set them behind in the marketing efforts to the public. While February had proved to be a good year for the company, April has turned out to be an extremely strong rise that is the first of its kind since they emerged from the bankruptcy in June of 2009.